Ready, Fire, Aim: Zero to $100 Million in No Time Flat

In Ready, Fire, Aim, Michael Masterson shares insights from his experience in building multiple multimillion-dollar businesses. The book outlines a four-stage approach to business growth:

Zero to $1 Million – Emphasizes the importance of selling and generating cash flow.

$1 Million to $10 Million – Focuses on optimizing systems and processes.

$10 Million to $50 Million – Highlights the need for team building and delegation.

$50 Million to $100 Million – Discusses strategies for innovation and staying competitive.

Masterson provides actionable advice, real-world examples, and practical tools to help entrepreneurs navigate each growth phase effectively.