Good Strategy Bad Strategy: The Difference and Why It Matters

In Good Strategy Bad Strategy, renowned strategist Richard P. Rumelt offers a bold critique of fuzzy thinking in business and a clear blueprint for creating strong, effective strategies. Drawing on decades of experience advising global companies and governments, Rumelt explains why many so-called strategies fail and what separates the good ones from the bad.

Rather than vague goals or motivational fluff, good strategy identifies critical challenges and outlines coherent actions to overcome them. Rumelt dissects real-world examples—from Apple to military campaigns—to illustrate his points and arm readers with the tools to build solid strategies.

Whether you’re a CEO, entrepreneur, policymaker, or student of business, this book will sharpen your strategic thinking and help you drive results that matter.