Every day, we face the same questions: How do I make the right decision? How can I work more efficiently? And, on a more personal level, what do I want?

This updated edition of the international bestseller distills into a single volume the fifty best decision-making models used in MBA courses, and elsewhere, that will help you tackle these important questions. In minutes you can become conversant with:

The Long Tail • The Maslow Pyramids • SWOT Analysis • The Rubber Band Model • The Prisoner’s Dilemma • Cognitive Dissonance • The Eisenhower Matrix • Conflict Resolution • Flow • The Personal Potential Trap • and many more.

Stylish and compact, this little book is a powerful asset. Whether you need to plan a presentation, assess someone’s business idea, or get to know yourself better, this unique guide―bursting with useful visual tools―will help you simplify any problem and make the best decision.

58 illustrations

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